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About StrataVAR

StrataVAR is the world leader in Commerce Cloud Integration.

Our solutions connect ICT VAR’s with their critical data residing on manufacturer’s and distributor’s commerce and configuration tools.  Our customer’s significantly improve their business intelligence (BI) when using our integrated solutions. Direct benefits include an increase in profitability, elimination of costly errors and improvements in operational efficiency. StrataVAR users gain a competitive edge in the marketplace.

StrataVAR is an approved Salesforce.com Partner with solutions that solve real problems facing Cisco Reseller Partners. Our cloud delivered solutions may be hosted on Salesforce.com CRM, or on the Force.com platform-as-a-service (Paas) with the ability to integrate with virtually any other system of record including: CRM, quoting tools, ERP and accounting systems.

StrataVAR delivers commercial solutions that solve complex problems facing all Cisco Partners. Our experience in delivering solutions to the ICT VAR Channel in general, and with Cisco Partners in particular, is remarkably unique and robust. We understand the unique challenges facing Resellers and recognize that most “off the shelf” tools that have been used for years, ranging from Excel to Quoting packages, do not meet the VAR’s goals for efficiency, accuracy, policy and margin optimization.

With a sharp focus on the needs of the VAR’s “buy side” and “sell side” business flows, StrataVAR has developed solutions that bring the same benefits to the VAR organization that may be seen commonly in CPQ solutions. Cisco Resellers cannot implement mainstream CPQ and require B2B integration with CCW, Distributors and other vendors for Configuration and Pricing; as well as sophistication in their quoting to account for the unique nature of the solutions. There is no other software company in the world focused on these unique business requirements.

The StrataVAR founders have focused their solutions towards the profitability of the Partner’s reseller business.  Let StrataVAR show you how to feed your platform with the data you have been missing.  Afterall, it’s your data, why isn’t it on your platform?

Meet Our Founders

Rafael (Rafi) Epstein

Co-Founder, CEO

Prior to founding StrataVAR, Rafi served as Founder and President of Netformx where he designed the ITC industry’s first automated network design software solution, which he named DesignXpert. Rafi led a team of over 100 employees based in Tel Aviv and San Jose to market leadership and an eventual equity sale to a private equity firm in 2010. After this event, he returned to his home country, Israel, where he began his career years ago as a leader in mission critical programs in software development for the Israeli Defense Force; and attained the role as Head of the Computer Department in telecommunications.

No stranger to start ups, Rafi has also launched several other successful start ups which were later sold to larger companies. He presently serves as a Board Member for several companies based in Israel. Known to many as a true industry visionary, Rafi works tirelessly to develop cutting edge solutions to meet evolving real world business needs. After his first visit to SFDC Dreamforce in 2010, Rafi envisioned solutions such as those presently offered by StrataVAR.

Michael Lakin

Co-Founder, Sr. VP Sales & Marketing

Prior to launching StrataVAR, Michael served as Netformx VP of Sales and fostered strategic partnerships with Cisco, HP, ALU, Brocade, Riverbed and Juniper. His vision and effort resulted in a doubling of the Company’s total annual software license revenue from 2009 to 2012 and market expansion from 95% N. America revenue to 70%. Most notable was Michael’s leadership role in expanding the Cisco and Cisco Channel Partnerships that represented nearly 80% of total revenue. Michael credits the young and ambitious sales team he hired and managed for this success.

Born to sell, Michael was first in class in IBM Sales School in 1980, after graduating William & Mary with a B.S. Degree in Biology Science. He is very passionate about building lasting relationship with his customers and has spent most of the last ten years developing deep relationships within the Cisco ecosystem. StrataVAR represents the culmination of many years of research into finding solutions for Cisco Partners that have a meaningful impact on margin and profitability.