Revenue Lifecycle Management for ICT VARs and MSPs
Grow your business and outpace your competition by connecting every stage of your revenue lifecycle, from multi-vendor quoting to renewals, so your team spends less time on admin and more time closing.


















Where 25 Years of VAR Experience Meets Evolving Industry Needs
Reduction in total sales cycle time
Net profit increase from rebate optimisation
Increased profit margin through error reduction
Quotes processed annually
Supplier and distributor formats supported
Eliminate the Revenue Blindspots That Live Between Your Systems
Win Deals on Speed, Accuracy, and Margin
Import BoMs from any source (API, XLS, PDF, XML, JSON) without manual re-entry, apply dynamic margin and currency rules automatically, and generate tax estimates.
Optimize rebates at quote time to price more aggressively than competitors who are still guessing at their margins.
Scope and price services through a guided configurator.

Close the Gap Between Won Deal and Confirmed Order
Eliminate the manual handoff between your distributor, CPQ, and ERP the moment a quote is accepted.
Connect every system into a single automated flow so every accepted quote becomes a structured order that moves in both directions.
Split multi-vendor deals into separate POs automatically and calculate multi-leg sales tax based on ship-from, staging, and ship-to locations.
Keep Account Managers and End-Customers Informed at Every Step
Give AEs proactive alerts the delivery date and shipment status.
Provide your customers with full visibility into shipments through a dedicated portal.
Every serial number captured at delivery feeds directly into the install base, laying the data foundation for every renewal conversation that follows.

Own Every Account by Having Full Visibility Into Your Install Base
Track every serial number, EoX date, LDoS, and contract across all OEMs and distributors, and manage every account proactively.
Maintain the full history of purchased items.
Flag upcoming refresh opportunities well in advance and govern multi-vendor, multi-region catalogues.

Never Lose a Renewal to a Competitor Who Started the Conversation Earlier
Get complete visibility across every renewal: hardware, maintenance, and software subscriptions.
Bridge renewal data from Cisco CCW-R, distributor feeds, CRM, and ERP into one real-time view.
Trigger proactive engagement at 180, 90, 60, and 30-day milestones, identify co-termination opportunities to increase TCV.
Convert any renewal directly into a new quote in one step.

Every Other CPQ Was Built for Someone Else
Generic CPQ
StrataVAR
Built for ICT VARs and MSPs
Multi-vendor BoM import (API, PDF, Excel, JSON)
Rarely
Maintenance and subscription renewals
One-click quote iteration refresh
Professional and managed services quoting
Limited
Single platform quote-to-renewal operations
Customizable per customer instance
Rarely
Trusted by ICT VARs. Loved by their End-Users.
Easily Connect with 100+ Integrations
Seamlessly integrates with the leading vendors, Distis, ERPs and CRMs.
Built for VAR Leaders Who Grow Through Automation
Scale Revenue Without Scaling the Headcount Behind It
Consolidate pipeline, renewals, and vendor data into one platform for accurate forecasting, to drive predictable company growth and support conversations with investors or boards.
Give Your Team an Unfair Advantage on Speed and Margin
Win more deals by putting speed and accuracy in your team's hands. Enable your reps to spend less time on quoting admin so they can respond faster, and win more deals before a competitor sends their first quote.
Put an End to The Manual Bridges Between Your Systems
Connect your distributor, CPQ, and ERP into one automated flow and stop relying on people to carry data between them. One flow from accepted quote to confirmed order, with a full audit trail across every step.
Never miss a renewal opportunity
Take control of every contract before a competitor does. Get complete visibility across hardware, maintenance, and software subscription renewals and trigger proactive engagement so no contract expires unnoticed.
Scope, Price, and Deliver Services Without Reverting to Spreadsheets
Turn services delivery into a repeatable, margin-protected motion as your business expands into managed and professional services. Take services from manual estimation to a consistent workflow, so proposals go out complete every time and margins stay where they should be.
Stop Estimating. Start Knowing Your True Margin.
Protect margin, capture every rebate, and forecast with confidence. Stop spending hours reconciling CRM and ERP every month and get a single source of truth across deal profitability, rebate capture, and renewal revenue.
Transform your Quote-to-Revenue Process
Ditch the manual, error-prone spreadsheets and embrace the quoting solution that streamlines your processes with accuracy and efficiency.






