The Quote Gap

Why VARs and MSPs lose deals before the quote ever leaves the building

Buyers ask for pricing late in their journey, and the first complete, accurate quote has the edge. This report shows where ICT resellers lose days between the request and the quote, and how to win them back.

  • The 8 quoting bottlenecks that turn a same-day quote into a week

  • 5 lifecycle blind spots that make every renewal quote start from scratch

  • A 12-point self-assessment and a 90-day plan to close the gap

2026 Q4 Quoting Gap Report Cover

14-page PDF

Industry research from Gartner, 6sense and others, plus a practical action plan.

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84
%

Of B2B buyers said the first vendor they contacted won the deal

61
%

Of B2B buyers prefer a rep-free buying experience

91
%

Of spreadsheets in field audits since 1997 contained errors

8.6
%

Average value lost to weak contract management

A Field Guide to the Days Lost Between Request and Quote

The Speed Imperative

What current buyer research says about timing, and the 48-hour window most resellers miss.

Eight Quoting Bottlenecks

BOM chaos, distributor lookups, spreadsheet margin math, missed rebates, multi-currency complexity, sales tax complexity, approvals, and quote-to-order rekeying.

Lifecycle Blind Spots

Scattered install-base data, late renewals, untracked end-of-life dates and manual co-terming.

Why Generic CPQ Falls Short

A side-by-side view of what resellers need that manufacturer-focused CPQ doesn’t do.

12-Point Self-Assessment

Score your quoting and renewal process in five minutes and see where you stand.

90-Day Action Plan

Measure, automate the quote, then connect the lifecycle, with the metrics to track.

Built for the People Who Own the Number

For ICT VARs and MSPs that quote multi-vendor deals across Cisco, distributors and services, and want faster quotes with less margin leakage.

  • CEOs & GMs

  • Sales leaders

  • Sales operations

  • Presales engineers

  • Renewals leaders

  • Managed services leaders

  • Finance teams

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Find Out How Wide Your Quote Gap Is

2026 Q4 Quoting Gap Report Cover